Privacy Policy

The Academy of Lactation Policy and Practice, Inc. (“ALPP”) is committed to protecting your privacy. This Privacy Policy applies to,, and (“ALPP’s Website” or the “Website”) and governs data collection and usage. By using ALPP’s Website, you consent to the data practices described in this statement.

What personal data we collect and why we collect it

Collection of Your Personal Information

ALPP’s website may collect, retain and/or use personally identifiable information that can be used to reveal your identity (“Personally Identifiable Information”, “PII”), such as your e-mail address, name, home or work address, city, state, zip code, apartment or suite number, telephone number, fax number, ALPP Member identification number, username, password, or any other identifying information you provide.

There is also information about your computer hardware and software that is automatically collected by ALPP. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by ALPP for the operation of the Website, to maintain the quality of the Website, and to provide general statistics regarding use of ALPP’s Website.

Use of Your Personal Information

ALPP collects and uses your Personally Identifiable Information to operate the Website and create an on-line community where users and individuals with ALPP certifications (“Members”) can interact and obtain and exchange information concerning ALPP, breastfeeding, lactation, and other relevant issues. On occasion, ALPP may also use your Personally Identifiable Information to inform you of social, legal and political issues that concern ALPP, ALPP certifications, breastfeeding, lactation or other relevant concerns.

ALPP does not sell, rent or lease your PII to third-parties. From time to time, however, ALPP may contact you on behalf of external business partners about a particular offering or event that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number, etc.) is not transferred to the third party. Additionally, ALPP may share data with trusted partners to help us maintain the Website, perform statistical analysis, send you email or postal mail, provide customer support, or other similar activities. All such third parties are prohibited from using your PII except to provide these services to ALPP and they are required to maintain the confidentiality of your information.

ALPP keeps track of the pages our users visit within the ALPP Website in order to determine what ALPP services are the most popular. This data is used to deliver customized content and advertising within ALPP to users whose behavior indicates that they are interested in a particular subject area.

ALPP and or the ALPP Website will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ALPP or the Website; (b) protect and defend the rights, property, or personal safety of ALPP’s employees; (c) act under exigent circumstances to protect the rights, property, or personal safety of the Website’s users or the public; and or (d) as otherwise specified in the Terms of Use at

Members-Only Section and Member Profile

Members are permitted to register and log into the Members-Only section of the Website in order to communicate with other Members, obtain and share relevant information, participate in member forums, and learn about local and national events involving Members. As part of the Members-Only section, Members can create an online Member profile (“Profile”) that contains Personally Identifiable Information regarding your name, address, email address, phone number, pictures, certifications, preferences, and other PII. Unless the Member gives opt-in consent, ALPP will not disclose the information in the Profile or other PII to other Members or the public.

Members-Only Forums

ALPP’s Website makes discussion groups available to Members. Please remember that any information disclosed in these areas becomes public information and Members should exercise caution when deciding to disclose personal information. ALPP cannot ensure or warrant the security of any information transmitted in the Members-Only forums.

Access and Change to your Personal Information

If you are a Member, you can review and edit the Personally Identifiable Information provided by you to ALPP in the Members-Only section. To do so, log in and click on “My Profile”. Some of your PII in ALPP’s possession may not be accessible or changeable within the Members-Only section. In such cases or if you are not a Member, you may be able to access and/or change your PII possessed by contacting ALPP by phone at (508) 833-1500. We will use commercially reasonable steps to verify your identity before providing and/or correcting the requested PII.


The ALPP Website uses “cookies” to help you personalize your online experience. A cookie is a small text file that is placed on your hard drive by a Web page server. From time to time we may use cookies for different reasons including to make your user experience more enjoyable, track what pages you visit, to keep track of your login information so it is available for you when you need it, and for other purposes. Cookies can be required, meaning that they are necessary for the proper functioning of our Website or a portion of our Website.


You can opt-out of cookies by adjusting your browser settings. However, if you opt-out of cookies, portions of the Website may not function normally or you may be prevented from utilizing certain aspects of the Website.  You may also choose to reject tracking cookies upon initial page load.

Unsubscribe Procedures

If, at any time, you prefer not to receive:

  1. educational messages from ALPP concerning breastfeeding, lactation or other information that may be of interest to ALPP members and/or users of this site; or
  2. marketing communications from ALPP regarding services or events involving third-party business partners;

then you can opt-out of receiving these communications by sending us an email or postal mail as follows:

Email to:
Send Postal mail to: The Academy of Lactation Policy and Practice
PO Box 1288,
Forestdale, MA 02644

In your letter or email, make sure to give us your:

  • Full Name
  • Mailing Address (including City, State and Zip Code)
  • ALPP Membership Number
  • Indication that you do not wish to receive educational messages from ALPP or marketing communications regarding services or events involving third-party business partners.

If it is an email communication, simply follow the unsubscribe options at the bottom of each email. If you experience difficulty with the unsubscribe process, feel free to contact us at

Notwithstanding the foregoing, you will be unable to opt-out or unsubscribe from ALPP uses this e-mail account for the sole purpose of contacting you with important administrative or advocacy information that affects your ALPP membership or certification, including but not limited to information concerning the administration of your account, renewal of your ALPP membership, or potential legislative action that affects lactation care providers.


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

This Website may contain links to websites operated by third-parties or to affiliates of ALPP. ALPP neither monitors nor controls the sites linked to by the Website and therefore makes no representations whatsoever about any website accessed through this Website. Such links to not imply ALPP’s endorsement of the materials on any other website. In any case, those sites likely have a separate privacy policy for which you are responsible to read. ALPP takes no responsibility for the privacy practices of third-party websites, for the content on such sites, or for their policies of collecting information.


Our Websites use Google Analytics, a service which transmits website traffic data to Google servers in the United States.  Google Analytics does not identify individual users or associate your IP address with any other data held by Google.  We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you are a Member, you can review and edit the Personally Identifiable Information provided by you to ALPP in the Members-Only section. To do so, log in and click on “My Profile”. Some of your PII in ALPP’s possession may not be accessible or changeable within the Members-Only section. In such cases or if you are not a Member, you may be able to access and/or change your PII possessed by contacting ALPP by phone at (508) 833-1500. We will use commercially reasonable steps to verify your identity before providing and/or correcting the requested PII.

Additional information

How we protect your data

We have in place appropriate physical, electronic and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect online.


You acknowledge that any communications or transmissions to or from this Website or any related site may not be completely private even if such efforts are made to secure its privacy as communications and transmissions can be intercepted.


The ALPP Website is not intended for nor does it knowingly collect personal information from children under 13.

Third-Party Personally Identifiable Information (PII)

You acknowledge that you have secured permission from any third party from which you report to us PII on such third-party. For instance, if you report to us a name and email address as someone you identify for emergency contact information, we are relying on you under the terms of this Privacy Policy that you have received permission from such party for us to use that PII according to the terms herein.

Changes to this Privacy Policy

ALPP will occasionally update this Privacy Policy to reflect company and Member feedback. ALPP encourages you to periodically review this Policy to be informed of how ALPP is protecting your information. Any changes shall become effective once it is posted to this Privacy Policy. The effective date listed below will note the last time a change was made and posted to this Privacy Policy.

Last Date This Privacy Policy Updated: May 28, 2019.

Contact Information

ALPP welcomes your comments regarding this Privacy Policy. If you believe that ALPP has not adhered to this Policy, please contact ALPP at (508) 833-1500. We will use commercially reasonable efforts to promptly determine and remedy the problem.